BUS 622 BUS/622 WEEK 2 DISCUSSION 1 (ASHFORD)

BUS 622 BUS/622 WEEK 2 DISCUSSION 1 (ASHFORD) 

BUY HERE⬊

https://www.seetutorials.com/bus-622-bus-622-week-2-discussion-1-ashford/

Ashford BUS 622 Week 2 Discussion 1 Surviving Global Environments and Defining the Market Research Process

Surviving Global Environments and Defining the Market Research Process [WLOs: 1, 2, 3] [CLOs: 1, 2, 4]. 1st Post Due by Day 3. Prior to beginning work on this discussion, Review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, Chapter 6: Global Information Systems and Market Research and browse through all three categories in Procter & Gamble’s Brands web page.

Part 1: Surviving Global Environments

Assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands. Select one of the two companies and a country to operate in. The following videos will help you to gain some insight on the companies. You will be referring to your required readings to answer the discussion questions listed below.

Coca-Cola

PepsiCo

Davos 2011 - Muhtar Kent, CEO, Coca-Cola SuccessStory: PepsiCo

Address the following questions and support your answers using theories discussed in Chapter 4 and Chapter 5 of your text. Explain the country’s society and their culture. What are the differences and similarities of their culture to the culture of the United States?

1. a)  Determine what social, cultural, political or legal/regulatory characteristics you would need to take advantage of to avoid unneeded and costly adaptations of the marketing mix. Using examples, what theories in Chapter 4 support your conclusions?

2. b)  Create a short SWOT analysis and list three key points in each area of your SWOT that you believe are most important to understand and recognize for successfully sustaining your brand and business in that country. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, and regulatory environments).

Part 2: Defining the Market Research Process