BUS 622 BUS/622 BUS622 WEEK 6 FINAL ASSIGNMENT (ASHFORD)
BUS 622 BUS/622 BUS622 WEEK 6 FINAL ASSIGNMENT (ASHFORD)
Ashford BUS 622 Week 6 Final Paper Global Marketing Plan Part 2 [WLO: 4] [CLOs: 2, 3, 4, 5]
Global Marketing Plan Part 2 [WLO: 4] [CLOs: 2, 3, 4, 5]. Due by Day 7. Prior to beginning work on this assignment, watch the BUS622 Week 6 video with Bill Davis, Program Chair for BA of Operations and Analysis, available in the online classroom.
With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work from any recommendations in your gradebook.
For this assignment, you are required to upload your work to your ePortfolio in addition to Waypoint. Learn more about Folio, Ashford’s ePortfolio tool, by viewing the Folio Quick Start Guide.
In your paper,
• Under an Executive Summary heading
o Summarize the rational of your plan.
• Under a Situation Analysis heading
o Analyze the environmental situation of your mentor company in the country you selected in one
o Analyze the environmental situation of your mentor company in the country you selected in one
of these regions: Latin America, Middle East, and Africa. Your environmental analysis must contain demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing Plan Part 1 assignment).
o Discusshowmarketresearch,informationsystemsandbigdatawillhelpyouunderstandthe region better.
• Under a General Strategy heading
o Explain your segmentation, targeting, and positioning strategy for that line of product in the new
o Explain your segmentation, targeting, and positioning strategy for that line of product in the new
region (Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing
discussion).
o Discussyourmarketentrystrategyincludingexportsellingandsourcingactivities,ifany.
o Discussyourmarketentrystrategyincludingexportsellingandsourcingactivities,ifany.
• Under a Specific Plans and Strategies heading
o Explain your competitive advantages strategies to compete against five industry forces.
o Formulatethe4Ps:
o Product and brands (Hint: Refer to Part 2 of your Week 4 Product Branding discussion)
o Price
o Place
o Promotion with a special focus on digital media and IMC (Hint: Refer to your Week 5 Integrated Marketing Communications assignment)
o Discuss the company’s CSR and social responsiveness strategies particularly in the selected region.
Comments
Post a Comment