BUS 622 BUS/622 BUS622 WEEK 4 ASSIGNMENT (ASHFORD)
BUS 622 BUS/622 BUS622 WEEK 4 ASSIGNMENT (ASHFORD)
Ashford BUS 622 Week 4 Assignment Walmart Case Study [WLO: 3] [CLOs: 2, 3, 5]
Walmart Case Study [WLO: 3] [CLOs: 2, 3, 5]. Due by Day 7. Prior to this assignment, review Chapter 12: Global Marketing Channels and Physical Distribution and analyze Case 12-1: Can Walmart Crack the Retail Code in India? carefully. Review the Intro and Company Profile sections in the Walmart Case Study interactive.
Your assignment has two parts. Part A will be based on a case in Chapter 12, and Part B will be built upon your Final Paper about Walmart from your BUS621: Leadership and Teamwork course.
Introduction
Walmart today is a global retail giant. According to Carbonara (2018) in the recommended resource Walmart, Amazon Top World’s Largest Retail Companies article, Walmart is the world’s largest retail company with continued plans for global growth. There are many competitors, one of which is Amazon. How will Walmart continue to be a global giant in the years to come? To maintain the market leader position Walmart will be required to continually look for ways to outgrow its global competitors (Carbonara, 2018).
To understand Walmart and where it is today and what tomorrow holds, it is important to understand the
company’s foundation. “Sam Walton opened his first five-and-dime in 1950. His vision was to keep prices as low
as possible” (Wilbert, 2018, para. 1). Walton opened the first Walmart in the early 1960s in Rogers, AR (Wilbert,
2018, para. 2). One thing that has and will always remain a key component for all Walmart stores is to keep expenses low. There has always been a mentality behind the vision of Walton to demand that employees always
keep costs to a bare minimum (Wilbert, 2018, para. 3). On average, “Walmart saves a typical American family of four about $2500 a year. That’s about what a family of four gets from the government in food stamps. That makes Walmart a major antipoverty force in the United States” (Kestenbaum, 2017, para. 3). Another factor to consider when thinking about Walmart is that “since 1990, the global rate of poverty has been cut by two-thirds. That’s the sharpest decline in human poverty in all of history, more than one billion people have been lifted out of poverty during that period and Walmart is a major force in that effect” (Kestenbaum, 2017, para. 3).
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