BUS 622 BUS/622 BUS622 WEEK 3 DISCUSSION 2 (ASHFORD)

BUS 622 BUS/622 BUS622 WEEK 3 DISCUSSION 2 (ASHFORD) 



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Ashford BUS 622 Week 3 Discussion 2 Importing, Exporting, Sourcing, and Market Entry Strategies
Importing, Exporting, Sourcing, and Market Entry Strategies [WLOs: 2, 3] [CLOs: 1, 2, 3, 4]. 1st Post Due by Day 3. Prior to beginning this discussion, please review Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.
When writing your post, you should consider the four different strategies for entering the global market: 1. Direct and indirect exporting
2. Licensing and franchising
3. Joint ventures
4. Foreign direct investment
In your post, you will
• Pick two strategies from the above list for entering the global market. Assess the strengths and limitations
of each strategy.
o Now,selectoneofthesecompanies:Walmart,Dunkin’Donuts,Starbucks,McDonald’s,or
Target.
• Explain what strategies these companies used when entering the global economy.
o Whatpriorresearchwasconducted?
o How well did they understand their target marketing environment?
• Analyze the export marketing strategies the companies used.
o What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?
o Whatlessonsdidtheylearnfromtheirsuccessintheglobalmarketplace?










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