BUS 622 BUS/622 BUS622 WEEK 2 ASSIGNMENT GLOBAL MARKETING PLAN PART 1 (ASHFORD)

BUS 622 BUS/622 BUS622 WEEK 2 ASSIGNMENT GLOBAL MARKETING PLAN PART 1 (ASHFORD) 



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Ashford BUS 622 Week 2 Assignment Global Marketing Plan Part 1 [WLOs: 1, 2,] [CLOs: 1, 4]
Global Marketing Plan Part 1 [WLOs: 1, 2,] [CLOs: 1, 4]. Due by Day 7. Prior to beginning work on this assignment, read Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week 2 Assignment video with Steve Forbes and the BUS622 Week 2 video with Bill Davis, Program Chair for BA of Operations and Analysis, available in the online classroom.
This assignment will give you a head start for your Week 6 Global Marketing Plan Part 2 Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.
In your paper,
• Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.
o The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.
o Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal.
o If you would like to select a company that is not listed, please reach out to your instructor for approval.
• Under a Situational Analysis heading
o Construct an environmental analysis for your chosen company regarding: §
§ Trade
§ Social and Cultural
§ Political, Legal, and Regulatory
Economic
• Under a General Strategy heading
o Identify a country in one of the following regions for your company to expand to (if your
company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy):
§ Latin America § Middle East
§ Africa
o Explain your rationale for selecting the country considering
§ Demographic
§ Economic
§ Trade
§ Social factors
§ Cultural Factors § Legal Factors
§ Political Factors










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