BUS 622 BUS/622 BUS622 WEEK 1 ASSIGNMENT (ASHFORD)

BUS 622 BUS/622 BUS622 WEEK 1 ASSIGNMENT (ASHFORD) 

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Ashford BUS 622 Week 1 Assignment Global Marketing and Trade Environments

Global Marketing and Trade Environments [WLOs: 1, 2, 3] [CLO: 1]. Due by Day 7. Prior to beginning work on this assignment, read Chapter 1: Introduction to Global Marketing, Chapter 2: The Global Economic Environment, and Chapter 3: The Global Trade Environment. Understanding the global economic and the global trade environments is fundamental in global marketing.

For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article from the Ashford University Library. The article should examine the topic in relation to global marketing.

Global economic environment topics:

• Major changes of the world economy in the past twenty years (discussing one major change is enough)

• Economic systems (you may choose to discuss one or multiple systems)

• Market development stages (discussing one category is enough)

• Triad

• Merchandise trade and service trade

• Hedging

Global trade environment topics:

• World Trade Organization (WTO)

• Preferential trade agreements (discussing one category is enough)

• Trade characteristics in Latin America

• Trade characteristics in the Asia-Pacific region

• Trade characteristics in the Middle East

• Marketing issues in Africa