BUS 437 BUS/437 BUS437 WEEK 2 ASSIGNMENT (ASHFORD)
BUS 437 BUS/437 BUS437 WEEK 2 ASSIGNMENT (ASHFORD)
Ashford BUS 437 Week 2 Assignment Business Description [WLOs: 1, 2, 3]
Business Description [WLOs: 1, 2, 3] [CLOs: 1, 3, 4, and 5]. Due by Day 7. Prior to beginning work on this discussion, complete the assigned readings in the text and review the articles listed under Required Resources. Pay close attention to the information presented on pages 29–64 of the text. This assignment requires you to develop the first two sections of your business plan: a description of the business and your target market. Develop these sections according to the following outline.
• The name of your business.
• The product or service you plan to offer.
• The primary customer group or groups you will focus on.
• Where your business is located.
o Goals and objectives. Remember that goals are directional (what do you want to be) and objectives are what you plan to do to reach your goal. Offer at least two annual goals and at least four objectives.
o What is your estimated total market size and how did you derive that estimate (show your work)?
o What is your estimated total market share and how did you derive that estimate (show your work)?
o Is the market growing (by what estimated percent), shrinking (by what estimated percent) or stable?
Justify your estimate by citing the sources you used to derive your estimate.
Remember, for all required estimates a logical development of your estimate is what counts.
In your paper,
•
o
▪ Create the required number of goals and objectives (objectives must support goals).
▪ Create marketing estimates (total market, your estimated market share, market growth potential).
▪ Describe the process used to develop the market estimate.
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